Affiliates Management Company Acquires B2E Data Marketing
POSTED on January 7, 2026 IN AMC
AMC to Expand Data-Driven Marketing Capabilities for Credit Unions
(Des Moines, Iowa – January 7, 2026) - Affiliates Management Company (AMC), the holding company of the Iowa Credit Union League (ICUL), is pleased to announce the acquisition of B2E
Data Marketing (B2E), a data-driven marketing analytics firm headquartered in Des Moines, Iowa, effective January 1, 2026. The acquisition strengthens AMC’s ability to support credit unions and other industries with advanced tools and insights to reach, serve, and grow their membership in an increasingly competitive marketplace.
Founded in 2003, B2E provides end-to-end data management, predictive modeling, and targeted marketing solutions that help organizations better understand their audiences, improve engagement, and drive growth. The company has built a strong reputation as a trusted marketing partner, working with leading data providers and serving clients across multiple industries.
“This acquisition represents a meaningful investment in the capabilities credit unions need to grow and deepen member relationships,” said Murray Williams, AMC CEO and Iowa Credit Union League President & CEO. “B2E brings practical, data-driven expertise that complements our mission-focused family of companies and strengthens our ability to support credit unions as consumer expectations and competition continue to evolve.”
By acquiring B2E, AMC will integrate advanced analytics and marketing capabilities that enhance its existing portfolio of companies while enabling the delivery of direct, data-driven services to credit unions. The combined expertise will help credit unions better identify and engage key audiences, personalize outreach, and improve marketing performance—all while remaining focused on improving the financial well-being of consumers.
“We’re excited to join the AMC family of companies and continue building on the work we’ve done for our clients,” said B2E CEO and founder Keith Snow. “This partnership allows us to expand our impact, invest further in our platform and team, and deliver even greater value to credit unions while maintaining the high level of service our clients expect.”
B2E’s full team will remain in place, including Snow who will continue to lead the organization. Operations will continue from the company’s headquarters in Des Moines, Iowa, with no immediate changes to day-to-day operations or current client partnerships.
For additional information about Affiliates Management Company and B2E Data Marketing, visit www.affiliatesmgt.com and www.b2edata.com.
About B2E Direct Marketing, Inc. (dba "B2E Data Marketing")
Established in 2023, B2E Data Marketing is a SOC 2-certified data marketing agency that helps organizations make data-driven decisions. Its data services span social and digital campaigns, email campaigns, data hygiene and enrichment, audience segmentation and profiling, analytics, identity/identity resolution, mailing lists, and marketing measurement. It serves companies in the financial, insurance, home services, education, and franchise/dealer sectors and is a strategic partner to advertising agencies. Learn more at www.b2edata.com.